Project Description

The Office of Development at Stanford University in California needed to brand their new performance management program before a major roll out. The goal of this branding exercise was to foster enthusiasm for the initiative and captures the underlying focus of I-TOP. I-TOP (Individual, Team, and Organizational Performance) is  aimed at creating a comprehensive system to enhance individual, team and organizational performance. This brand and logo design conveys this thinking: many pieces to coming together to form a whole.